Blog
Research summaries and platform changes in AI search, each with its sources.
- 5 min read
Do AI Citations Mostly Come From Earned Media Like PR and Journalism?
New 2026 GEO research across 25M+ links finds 84% of AI citations in ChatGPT, Claude, and Gemini come from earned media, with journalism alone accounting for 25-27%.
Read article - 3 min read
What Happened to Google SGE (Search Generative Experience)?
Google SGE launched in Search Labs on May 10, 2023 and became AI Overviews for all US users on May 14, 2024. The timeline, what replaced it, and what it means for AEO.
Read article - 3 min read
What Happened to SearchGPT, and Is It Still Available?
SearchGPT was a temporary OpenAI prototype from July 2024. Its features became ChatGPT search on October 31, 2024. The full timeline and what it means for AEO.
Read article - 5 min read
What Does Google Search Console's Generative AI Report Show?
Google's new GSC Generative AI report tracks AI Overviews and AI Mode impressions by page, country, and date. Here's how to read it and where it falls short.
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How Many AI Product Citations Go to Affiliate Pages?
GetCited scanned 106,758 AI citations and found 25% link to monetized review pages. Here is what that means for your AEO content strategy.
Read article - 6 min read
What Are the Best Perplexity Rank Tracker Tools in 2026?
A head-to-head comparison of 15 tools for tracking Perplexity citations and visibility, covering metrics, pricing, and AEO workflow fit.
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Does Schema Markup Help AI Citations?
A provocative reframe for AEO practitioners: AI answer engines appear to ignore schema markup entirely, rewarding content authority and answer quality instead.
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Is There a Free Open-Source AEO Tracker?
A new free, open-source GEO/AEO dashboard built with Bright Data lets practitioners track brand visibility across ChatGPT, Gemini, Perplexity, Grok, Copilot
Read article - 6 min read
Do OpenAI Licensing Deals Increase ChatGPT Citations?
Two studies show licensed publishers earn 48% more ChatGPT citations while Reddit lost 86% of its citation share in about a week. Here is what AEO practitioners must do now.
Read article - 5 min read
Which Domains Do AI Search Engines Cite Most in 2026?
A synthesis of 680M+ citations reveals which domains AI engines cite most. Here's what AEO practitioners need to know about targeting Reddit, Wikipedia, and more.
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Do ChatGPT and Perplexity Cite the Same Sources?
A 22.7M citation study found ChatGPT and Perplexity share about one in ten sources. Here's what that means for your AEO strategy and which tools close the gap.
Read article - 8 min read
How Do You Attribute Revenue to AEO Campaigns?
The practical framework for measuring AEO revenue. UTM tagging for AI traffic, HDYHAU surveys, the Multiplier Model formula, cost per citation, and worked examples.
Read article - 12 min read
What Does the AEO Tool Market Look Like in 2026?
17+ AEO tools mapped across 5 categories. $225M+ in funding tracked, M&A analyzed, and predictions for H2 2026. The definitive Answer Engine Optimization market overview.
Read article - 10 min read
How Much Traffic Do Google AI Overviews Take?
AI Overviews now appear on 48-60% of Google searches. Organic CTR is down 30-58%. But the brands getting cited are seeing 35% more clicks. Here's the full breakdown.
Read article - 7 min read
What Happened to XFunnel After HubSpot Acquired It?
HubSpot acquired XFunnel in October 2025 and launched HubSpot AEO in April 2026. The move signals that Answer Engine Optimization is no longer niche. Here's what it means for standalone AEO tools.
Read article - 6 min read
Which Affiliate Platforms Have AEO Integrations?
Impact.com and PartnerStack both launched AEO integrations with Evertune in late 2025 and early 2026. Here's how affiliate platforms are connecting AI visibility data to partner activation and revenue.
Read article - 2 min read
Does Claude Use Brave Search?
Yes. Anthropic lists Brave Search as a subprocessor, and an early Profound test found 13 of 15 Claude citations matched Brave's top results. What it means for AEO.
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What Is Profound's AEO Content Score?
Profound's AEO Content Score is a machine learning metric that predicts how likely a page is to become a top-cited source in AI search. What it measures and its limits.
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How Did AEO Change Search Measurement in 2025?
In 2025, AI answers moved search measurement from rankings and clicks toward citations and share of voice. What changed, with dates, and how to track it.
Read article - 3 min read
How Much Funding Did AEO Startups Raise in 2025?
Evertune raised $15 million and Peec AI raised a $21 million Series A in the second half of 2025, and impact.com invested in Evertune. The rounds and what they funded.
Read article - 2 min read
What Is Profound's Prompt Volumes Feature?
Prompt Volumes is Profound's estimate of how often people ask AI answer engines about a topic. What it shows, where the data comes from, and how to use it.
Read article - 3 min read
How Did AEO Become a Software Category in 2025?
A dated timeline of how answer engine optimization went from an a16z essay to funded startups and an impact.com partnership in 2025.
Read article - 4 min read
How Will Affiliates Get Paid in Agentic Commerce?
No settled model exists yet. Three launches from impact.com, Google and Partnerize show where affiliate attribution is heading when AI agents answer and buy.
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