Two AEO startups raised more than $36 million between them in the second half of 2025. Evertune raised $15 million in August and Peec AI raised a $21 million Series A in November. In December, impact.com made a strategic investment in Evertune alongside a product partnership.
The two rounds
- Evertune, $15 million. The CDP Institute reported the round in August 2025. Evertune measures how AI models describe and recommend brands.
- Peec AI, $21 million Series A. The SaaS News reported it in November 2025. Peec tracks visibility, position, and sentiment across AI engines.
These are two rounds, not the whole market. Our market overview counts the wider total across purpose-built AEO companies.
Who else is building
- Dedicated platforms. Evertune and Peec AI were built for AI search from the start.
- Lower-cost monitors. OtterlyAI drew comparisons with larger vendors early, including a head-to-head with Semrush from Exploding Topics.
- SEO incumbents. Semrush added AI visibility reporting to its suite.
The impact.com partnership
On December 16, 2025, impact.com and Evertune announced a partnership backed by a strategic impact.com investment. It puts Evertune's AI visibility data inside impact.com, so brands can see which affiliates and publishers show up in AI answers. Hello Partner and Affiverse covered what it means for affiliates and for tracking influence when no click happens.
What this means for you
Funding does not make a tool right for your team. It does mean the category has vendors that will still be here next year, and that affiliate and partner programs are becoming part of AEO work. Start with the comparison of AEO tools, then read how affiliate platforms are connecting to AEO data.