Scrunch Review 2026
AI search monitoring across the supported AI platforms, paired with the Agent Experience Platform (AXP), which serves an AI-optimized version of your site to AI agents.
Should you choose Scrunch?
Teams valuing a large prompt inventory and AI crawler insights.
Editorial score: 4.0/5. How we assess tools
- Best fit
- Teams valuing a large prompt inventory and AI crawler insights.
- Consider another option when
- Buyers whose required engines, collection method or volume are not included in the selected plan.
- Plan and entry price
- Starter: $300/month
- Billing commitment
- Published monthly price; check taxes and current checkout terms.
- Included engines
- Starter lists: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI. Check the coverage qualifications below.
- Add-ons and higher tiers
- Growth costs $500/month. Annual rates are $250/month for Starter and $417/month for Growth.
- Prompt allowance
- 350 custom prompts plus 1,000 industry prompts on Starter. Growth: 700 custom prompts plus 2,500 industry prompts.
- Trial availability
- Confirm trial terms with the vendor.
- Claude coverage
- Included in the pricing-page engine list. Exact Claude collection method needs confirmation.
- Collection frequency
- Daily for the first 14 days, then every 72 hours by default; on-demand refresh is available.
- $500 daily workload
- Fits price and saved-prompt requirements, but ongoing daily collection is not the documented default.
Workload check: 100 prompts daily across ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude. See the full comparison and assumptions.
Plan limitations: Saved prompts are not daily response volume. Confirm a daily schedule and refresh limits before comparing with daily monitoring plans.
Visit Scrunch websiteResearch basis: public vendor documentation. Sources checked . This review assesses documented plans and capabilities.
Bottom Line: Is Scrunch Worth It?
Scrunch is an AI search monitoring platform that tracks prompt-level share of voice, rankings, and citations across the supported AI platforms, and delivers AI-optimized pages to AI agents through its Agent Experience Platform (AXP). Starting at $300/month ($250/month billed annually). Rating: 4.0/5.
- Best for: Marketing teams that want monitoring and AI agent content delivery in one platform
- Key differentiator: AXP, which converts your website into an AI-optimized format and serves it directly to AI agents
- Verdict: A good pick if you want measurement and agent-facing delivery together; the $300/mo entry price and prompt caps make it a poor fit for small budgets
Best For
Marketing Teams
Starting Price
$300/mo
Free Trial
7 Days
Founded
2023
Core Metric
$300/month
What is Scrunch?
Scrunch is an AI search monitoring platform that also delivers AI-optimized pages to AI agents. The company calls it "The AI Customer Experience Platform" and says more than 500 brands use it. Founded in 2023 by Chris Andrew and Robert MacCloy, Scrunch is based in Salt Lake City and states it has raised $26M to date. Sitecore acquired the company in June 2026.
The current pricing page lists ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews and Meta AI. Confirm any additional engines with Scrunch. Its modules cover monitoring, site and page audits, optimization insights, citations tracking, personas, key topics, sentiment, and AI agent traffic.
The main differentiator is the Agent Experience Platform (AXP). AXP converts your website into an AI-optimized format and serves it directly to AI agents such as ChatGPT-User and PerplexityBot. That puts measurement and agent-facing delivery in the same product.
Company Background
Scrunch was founded in 2023 and emerged from stealth in 2024. It closed a $4M seed round led by Mayfield in March 2025, then a $15M Series A led by Decibel on July 22, 2025, with Mayfield and Homebrew participating. Scrunch states it has raised $26M to date. Sitecore acquired the company on June 3, 2026, and it is now branded "Scrunch, a Sitecore Company".
Core Features
Agent Experience Platform (AXP)
AXP automatically converts your website into an AI-optimized format and delivers it directly to AI agents. It detects agents such as ChatGPT-User and PerplexityBot, your CDN routes them to AXP, and AXP serves server-rendered HTML with no JavaScript dependency. Search indexing bots such as Googlebot and Bingbot are not routed to AXP.
Prompt-Level Monitoring and Share of Voice
Tracks share of voice, rankings, trends, and answer inclusion for each prompt you monitor. Results can be benchmarked by competitor, persona, topic, and geo. Alerts and reporting cover changes in rank, citations, and bot behavior.
Engine coverage and collection method
Scrunch lists ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews and Meta AI on its pricing page. Data is collected through a mix of browser automation and official platform APIs, chosen per platform. New prompts run daily for the first 14 days, then every 72 hours by default, with on-demand refresh.
Citations, Key Topics, and Sentiment
Beyond prompt tracking, Scrunch's modules include Citations tracking, Key Topic monitoring, sentiment, Personas, and a Prompt Manager for the prompts you track.
Site and Page Audits
The Auditing module runs site audits and page audits. Scrunch also lists an Optimization and Insights module next to Monitoring and Auditing.
Agent Traffic Monitoring and Integrations
Scrunch reads CDN and hosting logs from Akamai, AWS CloudFront, Cloudflare, Fastly, Vercel, and WordPress to report AI bot traffic. A GA4 integration tracks AI referral traffic, and a Looker Studio template is available for reporting. Developers get a Query API, a Responses API, and an Enterprise Data API.
Pricing and plan limits
Starter: $300/month
Published monthly price; check taxes and current checkout terms.
350 custom prompts plus 1,000 industry prompts on Starter. Growth: 700 custom prompts plus 2,500 industry prompts.
Starter lists: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI. Check the coverage qualifications below. Growth costs $500/month. Annual rates are $250/month for Starter and $417/month for Growth.
Confirm trial terms with the vendor.
Checked 2026-10-14. View Scrunch pricing and plan details.
Pros and Cons
- Monitoring plus delivery: Scrunch pairs AI search monitoring with AXP, which serves an AI-optimized version of your site directly to AI agents.
- Wide platform coverage: Tracks the supported AI platforms, including Google AI Mode, Google AI Overviews, and Meta AI. Confirm additional engines against the selected plan.
- Funded and now Sitecore-owned: Scrunch states $26M in funding to date, and Sitecore acquired it in June 2026.
- Transparent pricing: Starter ($300/mo) and Growth ($500/mo) are listed publicly, with a 7-day free trial and no card required.
- Enterprise security controls: SOC 2 Type II from an independent auditor, GDPR and CCPA compliance, SSO (Okta, Microsoft Entra ID, Google Workspace, SAML 2.0/OIDC), role-based access control with four roles, and audit logs.
- Prompt caps on listed plans: Starter includes 350 custom prompts and Growth 700. Beyond that, pricing is custom.
- No free tier: The 7-day trial is the only free option. Paid plans start at $300/mo, and extra seats cost $25/mo each.
- AXP depends on your CDN: AXP works by having your CDN route AI agent traffic to it, so setup involves whoever manages your CDN or hosting.
- Recent ownership change: Founded in 2023 and acquired by Sitecore in June 2026. Ask how the roadmap and contract terms are affected before signing a long agreement.
- Refresh slows after two weeks: New prompts run daily for the first 14 days, then every 72 hours by default. On-demand refresh is available.
Who Should Use Scrunch?
- Marketing teams that want AI search monitoring and AI agent content delivery in one platform
- Sites that rely on client-side JavaScript, since AXP serves AI agents server-rendered HTML with no JavaScript dependency
- Companies whose vendor reviews require SOC 2 Type II, SSO, role-based access, and audit logs
- Teams that want AI bot traffic from CDN logs next to GA4 AI referral data
- Small businesses looking for a budget AEO tool (plans start at $300/mo with no free tier)
- Teams that need Grok tracking today (Scrunch says support is coming soon)
- Teams that want every prompt refreshed daily by default (the default moves to every 72 hours after 14 days)
- Buyers who want a vendor that is independent of a larger software company (Sitecore owns Scrunch)
Scrunch vs Competitors
| Feature | Scrunch | Evertune | OmniSEO |
|---|---|---|---|
| Primary Focus | AI search monitoring + AXP | AI visibility tracking | AI mention tracking |
| Starting Price | $300/mo | $800/mo | $89/mo |
| Key Differentiator | AXP agent delivery | AI Brand Index | Prompt query volume |
| LLMs Tracked | 7 listed in pricing | 11 vendor-stated | 4 to 10 by plan |
| Share-of-Voice | |||
| Content Optimization | Insights module + AXP | ||
| Security Compliance | SOC 2 Type II, GDPR, CCPA | SOC 2, GDPR | GDPR |
| Site Audit | |||
| Best For | Monitoring plus agent delivery | AI visibility tracking | Budget monitoring |
Frequently Asked Questions
Final Verdict
Scrunch covers two jobs. It monitors how the supported AI platforms answer the prompts you care about, with share of voice, rankings, citations, and sentiment. Through AXP, it also serves AI agents a server-rendered, AI-optimized version of your site. SOC 2 Type II, SSO, and audit logs are in place for enterprise security reviews, and Sitecore has owned the company since June 2026.
The tradeoffs are price and limits. There is no free tier, Starter caps custom prompts at 350, default refreshes move to every 72 hours after the first 14 days, and Grok is not covered yet. If brand perception analysis matters more to you than agent delivery, compare Scrunch with Evertune before buying. If you want monitoring and agent delivery under one contract, Scrunch is a good fit.
Looking for a Scrunch Alternative?
Evertune AI offers deeper sentiment analysis, 6 AI platform coverage, and enterprise-grade brand defense.
Evertune AI
The enterprise standard for AI brand defense
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- 9 AI platforms covered
- Deep sentiment analysis