Promptwatch Review 2026
AI visibility and GEO platform combining crawler log analytics, citation tracking, and AI-generated content under one roof. Amsterdam-based, backed by a €1.2M pre-seed round (September 2025) and a €6M seed round (July 2026).
Should you choose Promptwatch?
Teams comparing search visibility with model knowledge and using content workflows.
Editorial score: 4.5/5. How we assess tools
- Best fit
- Teams comparing search visibility with model knowledge and using content workflows.
- Consider another option when
- Buyers whose required engines, collection method or volume are not included in the selected plan.
- Plan and entry price
- Essential: $95/month
- Billing commitment
- Published monthly price; check taxes and current checkout terms.
- Included engines
- Essential lists: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude (API), Other models. Check the coverage qualifications below.
- Add-ons and higher tiers
- Agency Growth: $399/month, 25,000 responses and unlimited saved prompts. Paid plans have no hard model-count cap; four models is a quota recommendation.
- Prompt allowance
- Essential: 50 prompts and 6,000 responses/month. Professional: $245, 150 prompts and 18,000 responses. Every prompt-model run consumes one response.
- Trial availability
- Confirm trial terms with the vendor.
- Claude coverage
- API model, described as relying mainly on training knowledge without live web search. Sources appear only when the provider returns them.
- Collection frequency
- Daily schedules supported, subject to monthly response limits.
- $500 daily workload
- Professional fits 100 prompts × five models daily in a 30-day month, but documented Claude mode is not equivalent to web-search citation monitoring.
Workload check: 100 prompts daily across ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude. See the full comparison and assumptions.
Plan limitations: Separate live-search engines from API knowledge models. More engines consume the response allowance faster; monitoring can pause at the limit.
Visit Promptwatch websiteResearch basis: public vendor documentation. Sources checked . This review assesses documented plans and capabilities.
Is Promptwatch a fit?
Promptwatch is a GEO platform that combines crawler log analytics, AI visibility tracking, and content generation across 12 AI platforms and models. Starting at $95/month (crawler logs start on the $245 Professional plan). Claude is an API knowledge model; live web-search citations are not established by its model documentation. Rating: 4.5/5.
- Best for: Marketing teams that want monitoring, crawler analytics, and content creation in one platform
- Key differentiator: Unique crawler log analytics showing which AI bots visit your site and what they crawl
- Verdict: A strong all-in-one pick for teams that want to monitor, analyze, and create content without stitching together multiple tools
Starting Price
$95/month
Best For
AI Visibility + Content
AI Platforms
12 Platforms and Models
Free Option
10 prompts (ChatGPT)
What is Promptwatch?
Promptwatch is an AI visibility and GEO platform that tracks how brands appear across 12 AI platforms and models: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Gemini, Meta Llama, DeepSeek, Grok, Microsoft Copilot, Mistral, and Alexa. It also tracks the coding agents OpenCode and Claude Code. What separates it from most competitors is that it bundles three capabilities that other tools typically sell separately: crawler log analytics, citation-level visibility tracking, and AI-generated content.
The crawler analytics feature is particularly notable. Promptwatch shows which AI bots visit your site, how frequently, and what content they crawl. This data helps you understand how AI engines index your content before they ever generate a response about your brand. Most AEO tools only show you the output side (what AI says about you), not the input side (what AI reads from you).
The platform also includes a content generation engine that creates articles optimized for AI citations. This "monitor and create" approach means teams can identify visibility gaps and produce content to fill them without switching tools. Promptwatch says it is trusted by more than 1,840 organizations, including Duolingo, Fireflies, and Monks.
Company Background
Promptwatch was founded in 2025 by Gijs de Groot and Klaas Foppen, launched on April 1, 2025, and is headquartered in Amsterdam, Netherlands. It opened a New York office in 2026. De Groot holds a Master's in Financial Economics from Erasmus School of Economics and previously worked at UbiOps and Sparkbase.
The company raised a €1.2M pre-seed round led by Arches Capital in September 2025. On July 14, 2026, it announced a €6M seed round led by seed + speed Ventures, with participation from Blum Ventures and follow-on investment from Arches Capital. The team had 9 employees as of early 2026. Promptwatch reached €2M in ARR in May 2026, reports more than 1,840 organizations as customers, and holds a 4.7/5 rating on G2.
Core Features
Crawler Log Analytics
Shows which AI bots (GPTBot, ClaudeBot, PerplexityBot, etc.) visit your site, what pages they crawl, and how frequently. This input-side visibility helps you understand what AI engines are reading before they generate responses about your brand. Most competitors only show output-side data. Logs are ingested from Cloudflare, Akamai, AWS CloudFront, Fastly, Google Cloud CDN, Netlify, and Vercel. Crawler logs are included on Professional (25M logs) and Business (100M logs), not on Essential.
Brand Visibility Tracking
Monitors your visibility score, sentiment, and share of voice across 12 AI platforms and models. Prompts run daily by default, so you're working with current data, not weekly snapshots. For ChatGPT, Promptwatch runs automated browser sessions that open the real interface and enter your prompt the way a user would. Gemini, Perplexity, Copilot, and Alexa answers are collected from the live products, Google AI Overviews and AI Mode from real Google Search results pages, and models like DeepSeek and Mistral through their APIs.
Prompt Intelligence
Tracks which prompts mention your brand and suggests new prompts to monitor. The volume figure in Prompt Explorer is the search volume of each suggestion's primary keyword, not measured AI prompt volume, so treat it as a keyword proxy. The Essential plan tracks 50 prompts, Professional gets 150, and Business covers 350. Includes entity tracking for brands, products, and competitors across all monitored prompts.
Competitive Benchmarking
Analyzes competitor visibility and strategies across AI platforms. Shows where competitors get cited and you don't, tracks competitive share-of-voice trends, and identifies content gaps you can fill. Helps answer the question "why is my competitor showing up in AI responses and I'm not?"
AI Content Generation
Creates articles optimized for AI citations based on your visibility data and content gaps. The Essential plan includes 5 generated articles per month, Professional gets 15, and Business provides 30. Content is designed to improve your chances of being cited by AI engines on the prompts you're tracking.
Geographic Tracking
The Essential plan includes country-level tracking, while Professional and above add state and city-level granularity. See how AI responses about your brand vary by location, which matters for businesses with regional offerings or multi-market operations.
Pricing and plan limits
Essential: $95/month
Published monthly price; check taxes and current checkout terms.
Essential: 50 prompts and 6,000 responses/month. Professional: $245, 150 prompts and 18,000 responses. Every prompt-model run consumes one response.
Essential lists: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude (API), Other models. Check the coverage qualifications below. Agency Growth: $399/month, 25,000 responses and unlimited saved prompts. Paid plans have no hard model-count cap; four models is a quota recommendation.
Confirm trial terms with the vendor.
Checked 2026-10-14. View Promptwatch pricing and plan details.
Pros and Cons
- Three tools in one: Crawler analytics, visibility tracking, and content generation under a single subscription. Most competitors offer only one or two of these.
- Crawler log analytics are unique: Seeing which AI bots visit your site and what they crawl gives you input-side visibility that most AEO tools don't provide. Included on Professional and Business.
- Daily data refresh: While many tools update weekly, Promptwatch runs prompts daily by default. Useful for fast-moving industries where AI responses change frequently.
- Free tier available: The Explore plan lets you track 10 prompts on ChatGPT at no cost. Good for testing the platform before committing.
- Strong geographic granularity: City-level tracking on Professional and above lets you see how AI responses vary by location, which few competitors offer at this depth.
- Higher starting price: $95/month for Essential puts it above RankScale ($17/mo billed annually), OtterlyAI ($29/mo), and OmniSEO ($89/mo). Essential has no crawler logs or Looker Studio, and the free tier only covers ChatGPT.
- Small team (9 people): Funded but still early-stage. Support response times and feature velocity could be affected if the team is stretched thin.
- Limited prompt counts on lower tiers: 50 prompts on Essential may not be enough for brands in competitive categories with many relevant queries.
- Content generation quality varies: AI-generated articles are a starting point, not finished content. They need editing before publishing, especially for technical or regulated industries.
- No white-label or agency features: Unlike RankScale's Growth plan, Promptwatch doesn't offer white-label reporting or bulk brand dashboards for agencies.
Who Should Use Promptwatch?
- Marketing teams that want monitoring and content creation in one platform
- SEO professionals who want to understand how AI bots crawl their site, not just what AI says
- Multi-market businesses needing city-level geographic tracking
- Teams wanting daily refresh rates for fast-moving competitive landscapes
- Budget-conscious teams (RankScale at $17/mo billed annually or OtterlyAI at $29/mo are cheaper entry points)
- Agencies needing white-label reporting and multi-client dashboards
- Teams that want every model tracked daily on a small plan (the response quota is prompts x models x 30 days, and Promptwatch recommends four models per monitor)
- Enterprise brands that require SOC 2, ISO 27001, or SSO (none found on the vendor site; GDPR is covered in the privacy policy only)
Promptwatch vs Competitors
| Feature | Promptwatch | Evertune | Peec |
|---|---|---|---|
| Starting Price | $95/mo | $800/mo | Check current Peec price |
| AI Platforms | 12 | 9 | 6 (3 per plan) |
| Crawler Analytics | Yes | No | No |
| Content Generation | 5-30 articles/mo | Optimization tools | No |
| Free Tier | 10 prompts | Free plan | 7-day trial |
| Geographic Depth | City-level | Country-level | Country-level |
| Data Refresh | Daily | Daily | Weekly |
| Best For | Monitor + create | Full AEO workflow | Visual SOV |
Frequently Asked Questions
Final Verdict
Promptwatch earns its high rating by being one of the few platforms that shows you both sides of AI search: what AI bots read from your site (crawler analytics) and what AI says about you (visibility tracking). Adding content generation on top creates a complete "monitor, analyze, create" workflow that saves teams from stitching together multiple tools.
The $95/month starting price is competitive for visibility tracking and content generation, but crawler logs start on the $245 Professional plan. Budget-conscious teams should look at RankScale ($17/mo billed annually) or OtterlyAI ($29/mo) if they only need monitoring. For teams that want the most complete single-platform solution short of Evertune's full AEO workflow, Promptwatch is a strong pick.
Looking for a Promptwatch Alternative?
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Evertune AI
The enterprise standard for AI brand defense
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