Key Takeaways
- •Google held 91.27% of worldwide search in June 2026, per Statcounter, with Bing second at 4.68%.
- •Google dropped below 90% global share in October 2024 for the first time since 2015, staying under the line for three straight months.
- •Google's share splits sharply by device: 96.05% on mobile but only 85.93% on desktop, where Bing takes 9.11%.
- •In the U.S., Google holds 86.67% and Bing 8.73%, both notably different from worldwide averages.
- •Bing holds 23.24% of search in China, its strongest major market, while Baidu leads at 47.44%.
- •Yandex controls 71.03% of Russian search, one of the few markets where Google is a distant second.
- •DuckDuckGo's U.S. share of 1.53% is more than double its worldwide 0.67%.
- •Global ad spending passed $1 trillion in 2025, with core search advertising at roughly $217 billion.
- •Google Search revenue reached $224.5 billion in 2025, up from $198.1 billion in 2024.
- •Microsoft's search and news ad revenue grew 21% in its record quarter as Copilot boosted Bing.
Global Search Engine Market Share
Google still dominates global search with over 90% share, though it briefly dropped below that threshold in late 2024 for the first time in nearly a decade.
- 01
91.27% of worldwide search across all devices belonged to Google in June 2026, per Statcounter.
Source: Statcounter, 2026
- 02
4.68% of worldwide search belonged to Bing in June 2026, the largest share of any Google competitor.
Source: Statcounter, 2026
- 03
Yahoo held 1.28%, Yandex 0.79%, DuckDuckGo 0.67%, and Baidu 0.43% of worldwide search in June 2026.
Source: Statcounter, 2026
- 04
89.34% was Google's global share in October 2024, its first month below 90% since 2015, and it stayed below that line at 89.99% in November and 89.73% in December.
Source: Search Engine Land, 2024
- 05
Bing hovered at or just under 4% of global search during the final five months of 2024, gaining share alongside Yandex and Yahoo as Google dipped.
Source: Search Engine Land, 2024
Desktop vs Mobile Market Share
Google's dominance is much stronger on mobile than desktop, where Bing's Windows and Edge integration gives Microsoft a real foothold.
- 06
85.93% of worldwide desktop search belonged to Google in June 2026.
Source: Statcounter, 2026
- 07
9.11% of desktop search worldwide went to Bing in June 2026, with Yahoo third at 2.25%.
Source: Statcounter, 2026
- 08
96.05% of worldwide mobile search belonged to Google in June 2026, its strongest device category.
Source: Statcounter, 2026
- 09
0.65% was Bing's share of mobile search worldwide in June 2026, roughly one fourteenth of its desktop share.
Source: Statcounter, 2026
Regional Market Share Differences
Search market share varies widely by country: Google is weaker in the U.S. than globally, marginal in China, and a distant second in Russia.
- 10
86.67% of U.S. search belonged to Google in June 2026, with Bing second at 8.73%.
Source: Statcounter, 2026
- 11
1.53% of U.S. search went to DuckDuckGo in June 2026, more than double its 0.67% worldwide share.
Source: Statcounter, 2026
- 12
47.44% of search in China belonged to Baidu in June 2026, with Bing a strong second at 23.24%.
Source: Statcounter, 2026
- 13
2.28% is Google's search share in China as of June 2026, reflecting its withdrawal from the mainland market.
Source: Statcounter, 2026
- 14
71.03% of search in Russia belonged to Yandex in June 2026, with Google a distant second at 26.53%.
Source: Statcounter, 2026
Search Advertising Economics
Search remains the money engine of the internet, with Google alone booking over $224 billion in annual search revenue and Microsoft's AI-boosted ad business growing fast.
- 15
$1 trillion in global advertising spending was surpassed for the first time in 2025, double the 2016 level, per eMarketer.
Source: eMarketer, 2025
- 16
75.2% of global ad spending in 2025 was digital, totaling $777 billion.
Source: eMarketer, 2025
- 17
$357 billion is the combined 2025 forecast for search and retail media advertising, with core search at $217 billion growing 7% year over year.
Source: eMarketer, 2025
- 18
$224.5 billion in Google Search and other revenue was reported for 2025, up from $198.1 billion in 2024.
Source: Alphabet 10-K (SEC), 2025
- 19
$82.3 billion in Google advertising revenue was booked in Q4 2025 alone, a 14% increase over the $72.5 billion of Q4 2024.
Source: Yahoo Finance, 2025
- 20
$200 billion in worldwide digital ad revenue was generated by Google and YouTube combined in 2025, the first time any ad company crossed that threshold.
Source: eMarketer, 2025
- 21
$20 billion in trailing 12-month advertising revenue was surpassed by Microsoft as of April 2025, helped by Copilot's integration across Bing, Windows, and Edge.
Source: PPC Land, 2025
- 22
21% growth in Microsoft search and news advertising revenue was reported in its record quarter, driven by generative AI integration and Bing share gains.
Source: PPC Land, 2025
How to Cite This Page
APA: Best AEO Tools. (2026). Search Engine Market Share Statistics 2026. Retrieved from https://bestaeotools.com/statistics/search-engine-market-share-statistics
MLA: "Search Engine Market Share Statistics 2026." Best AEO Tools, 2026, https://bestaeotools.com/statistics/search-engine-market-share-statistics.
Chicago: Best AEO Tools. "Search Engine Market Share Statistics 2026." Accessed July 2026. https://bestaeotools.com/statistics/search-engine-market-share-statistics.
Frequently Asked Questions
Google held 91.27% of worldwide search across all devices in June 2026, according to Statcounter. Its dominance is strongest on mobile at 96.05% and weaker on desktop at 85.93%. In the United States, Google's share is 86.67%.
Sources
Every statistic on this page links to the publication where the number appears. Data comes from 13 sources.
- Statcounter: https://gs.statcounter.com/search-engine-market-share
- Search Engine Land: https://searchengineland.com/google-search-market-share-drops-2024-450497
- Statcounter: https://gs.statcounter.com/search-engine-market-share/desktop/worldwide
- Statcounter: https://gs.statcounter.com/search-engine-market-share/mobile/worldwide
- Statcounter: https://gs.statcounter.com/search-engine-market-share/all/united-states-of-america
- Statcounter: https://gs.statcounter.com/search-engine-market-share/all/china
- Statcounter: https://gs.statcounter.com/search-engine-market-share/all/russian-federation
- eMarketer: https://www.emarketer.com/content/worldwide-ad-spending-forecast-2025
- eMarketer: https://www.emarketer.com/content/digital-ad-spending-forecast-trends-h2-2025
- Alphabet 10-K (SEC): https://www.sec.gov/Archives/edgar/data/1652044/000165204426000018/goog-20251231.htm
- Yahoo Finance: https://finance.yahoo.com/news/alphabet-q4-2025-net-income-101711104.html
- PPC Land: https://ppc.land/microsoft-ad-revenue-tops-20-billion-as-copilot-transforms-search/
- PPC Land: https://ppc.land/microsoft-search-advertising-revenue-climbs-21-in-record-quarter/
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